WHY MILLENNIALS ARE CHOOSING LAB GROWN DIAMONDS
WHY MILLENNIALS ARE CHOOSING LAB
GROWN DIAMONDS
The emergence of COVID-19 has
dramatically affected global economies and public health around the world.
These outbreaks are becoming more frequent and have clearly become a matter of
great concern. However, such a crisis shouldn’t come as a surprise as we have
been putting too much pressure on the natural world without realizing its
damaging consequences. Experts say that we need to end both global heating and
the destruction of our natural world for farming, mining, and housing as these
activities eventually drive wildlife into contact with people, giving rise to
such deadly diseases and disrupting the natural environment.
According to the 2019 Global Risk Report by WEF, environmental threats have
become the second most dominant global risk in respect to the impact after
weapons of mass destruction. It has become more important than ever for luxury
brands and big businesses to show their prominent place in this landscape and
transform themselves in response. On the other hand, it is equally important
for consumers to be more mindful of their consumption and demand sustainable
options from brands. The need for sustainability has been far overlooked,
however, it has been gaining attention especially among the millennials who are
in the initial fundamental stages of their lives while dealing with the current
crisis.
Millennials, those roughly born between the 1980s – 2000’s, and
the potential target audience of every growing industry, are increasingly
leaning towards spending less on high-value luxury items and more willing to
spend on experiences. Moreover, they remain extremely brand conscious and
support brands not just for the product but also the philosophies and values
that the brand stands for.
This trend has not gone unnoticed in the diamond industry. As a result,
consumers are now exploring real diamonds that are grown in laboratories as the
new alternative for engagement rings as well everyday wear as it comes with the
added benefit of being an affordable, sustainable and more environment-friendly
product. These diamonds have the highest demand from the millennials, with a
huge potential to increase internal consumption with India having the largest
millennial population.
Let’s have a look at some statistics about millennials:
Why are lab-grown
diamonds the new choice of the millennials?
Owing to the factors such as
depletion of diamond mines, increasing environmental threats due to mining, and
the lack of ethical policies in the diamond industry, consumers have been wary
of purchasing diamonds and they now focus not only on aesthetics and rarity in
their jewels, but they also seek assurance that they are sourced responsibly.
These values have led to an increased demand for non-mined diamonds (also
affordable as they are not mined).
Diamonds grown above the earth have gained immense importance in the US where
there have been clear awareness campaigns on the product. Once understood,
millennials prefer to purchase lab-grown diamonds (a survey done showed 70% of
millennials opting for a lab-grown diamond) mainly because they get a bigger
size in the same amount and secondly, but most importantly, as the source is
known of the lab-grown diamond and doesn’t involve complications associated
with the natural mining process.
Sustainable diamonds
·
109 gallons of water
·
1.5 billion times the carbon emission per carat
·
250 tonnes of land
1. Our diamonds are
real
They have the same carbon
composition, chemical, thermal, optical and physical properties as natural
diamonds.
2. We offer the purest type of diamonds – The Type IIA privileg
Unattainable for the most, the world’s famous and rare diamonds have been Type
IIA, whose shine and brilliance is significantly superior. The Kohinoor is a
Type IIA diamond – the purest type of diamond. Limelight, through technology,
now brings in the Type IIA privilege at the hands of each customer.
3. We believe in protecting the legacy, yet preserving our
planet
Our diamonds involve no mining and hence save water and land destruction. This
helps us enjoy luxury, but not at the cost of our people and planet.
4. We are affordable
Since we do not bear the heavy burden of mining, and its associated costs, the
cost savings is passed on as a pricing benefit to our customers.
5. We are absolute Make in India
From diamonds grown in one of the world’s largest labs in Surat, to our
impeccable jewellery designed and created by our skilled craftsmen and
artisans, all our jewels have been intricately made in India.
6. We offer lifetime Buyback & Exchange
As per our policies, we offer 80% cashback and 100% exchange on the net invoice
value of any jewellery purchased from Limelight.
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